In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally recognized PR expert who assists companies establish credibility, dominate search rankings, and secure coverage on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path is anything but conventional. With educational credentials from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, leading multiple store locations, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, sold it, started another, then moved to Cleveland, Ohio, where he grew a business across five states — and sold that company also. Somewhere along the way that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Today, Rohde more info leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services engineered to generate measurable outcomes for businesses.
His flagship service is press release distribution, publishing content across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides expert guest posts on prestigious platforms, SEO and local SEO optimization, white-hat link building campaigns, and PPC advertising.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He views press releases as a form of strategic input for AI platforms — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology gives businesses a distinct advantage in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches well beyond client work alone. He hosts dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a conference presenter, Rohde has taken the stage at industry conferences around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For businesses looking to establish trust, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.